We have hair to colour and groom, nails to paint and prime, eyelashes to extend and curl, and have developed a seriously deep relationship with anything got to do with face masks and anti-ageing creams.
Bottom line: vanity doesn’t come cheap. In fact, a report found Aussies are spending $22 billion a year on their appearance, with hair and skincare draining the most cash.
But let’s break the hair department down. The average Australian woman treats herself to a wash and blow dry once a week, leaving her at least $50 short after each visit. This equates to a whopping $2,400 a year. Soz, harsh, but true.
However, the latest and greatest news in hair care has just dropped and we are not even joking, it’s going to save you a heap of time, a helluva lot of money, a great deal of effort, and leave you with salon-finished hair 365 days of the year. Stat.
This morning Dyson unveiled the Airwrap – the world’s first styler, which uses jets of air to allow you to achieve voluminous curls, natural waves, and smooth blow-dry finishes at home… sans damaging your hair a single bit.
Let’s lay things out on the table: a normal styling tong can heat up to 200°C, and what do most people do when they’re wanting a long-lasting hairstyle? They crank it up to the very top, which of course, strips the hair of all its moisture, and makes it vulnerable to split ends and dull lifeless locks.
This is where the Airwrap makes Google’s 91,900,000 search results for ‘hair styling without heat’ completely obsolete.
“As stylists, we often see the damage that extreme heat can have on hair,” says Peter Thomsen, international celebrity hair stylist and styling ambassador for Dyson Australia.
“Many women have had to compromise on the condition of their hair to create the styles they want. So it’s incredible that Dyson has engineered a tool that enables women to achieve so many different styles and have the best possible hair styling experience. The Dyson Airwrap styler is a game changer, it’s what the styling industry has been waiting for.”
Just like Dyson’s Supersonic completely changed the hair styling game, it took six years, 642 prototypes, 230 engineers and scientists, and $44 million AUD to create a solution to completely whip the hair world on its head.
The game-changing Airwrap is powered by a V9 digital motor, which enables the styler to style with air, without the need for extreme heat. How?
Attach one of the six included attachments (a pre-styling dryer, a soft smoothing brush, two curling barrel sizes, a firm smoothing brush, and round volumising brush), and the motor spins to create an area of high pressure at the top of the styling barrel, where a high velocity jet of air disperses out of six air slots around the barrel. Here, the physical phenomenon known as the Coanda effect, works its magic and literally lifts the hair and curls it around the barrel to style.
Okay, okay, we’re just picturing all your worried faces visioning those horrible YouTube videos of poor girls getting their hair tangled, burnt and chopped off while filming themselves using those nasty styling tools that somehow suck your hair into its motor. But never fear, because it’s literally impossible for this bad boy to do that.
It uses the same intelligent heat control responsible for the Supersonic’s success, where a glass bead thermistor measures the temperature up to 40 times a second, which is then sent to a microprocessor to regulate it. It all sounds very confusing, but the point is that you need to get on board this revolutionary product ASAP.
And you can also forget about having to blow dry your hair before styling it, because the Airwrap styler styles your locks straight from wet to dry – in a matter of seconds (tried-and-tested we may say so ourselves).
While the initial cost of $699 might leave you a tad broke, it’ll save you the big bucks in the long run… or you could always just add it to your Christmas wish list…
The Dyson Airwrap is available from dyson.com.au and in-store at David Jones and Myer from the 13th of October. You also have the opportunity to book yourself in for a special hair styling experience at Dyson’s first ever Australian pop-up store in Sydney’s CBD via Dyson Facebook events page until 4pm on Sunday 14th October.
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