The health connoisseurs among us would be acutely aware of intermittent fasting – the idea of changing when you eat for both physical and mental health results. But Miranda Kerr takes this intermittent approach to everything she does – from diet, mindfulness to skincare.
“It’s important to have a balance,” the supermodel and owner of Kora Organics told Sydney media at an event yesterday. “It’s about that 80:20 approach that comes into play for me a lot. I think; ‘I’m using organic products on my skin so I can have a champagne every now and then.’ I just balance it out.”
For Miranda, she believes it’s important to be educated about your choices rather than trying to be 100 percent organic, healthy and natural all of the time. “Eighty percent healthy, 20 percent indulgence is what I aim for.”
And if the results have her looking this glowy, it might be a mantra we can all jump aboard.
Miranda launched her certified organic skincare range in 2009 with the aim for it become a worldwide household name – offering people “healthy organic skincare that uplifts them”.
She stresses it’s not just for women but kids and men as well, using her own children, Flynn and Hart, and husband, Snapchat founder Evan Spiegal, as guinea pigs.
“I use this example of my husband because when I met him, five years ago now, his skin was very dry – and I was like ‘Oh okay, we can do something about that. Why don’t you try this?’ It was the Noni Glow Face Oil. It made a huge difference to his skin, and, now, he uses it every day without fail. I’ve tried to get him to use the eye oil as well but we’re not there yet. He doesn’t go anywhere without his face oil.
“I test all my products on him – I made him try the sleep mask the other day. It’s fun that he believes in the products too and has watched me grow the business.”
She not only seeks Speigal out for beauty advice but also business decisions. She recalls a crossroads a couple of years ago where Sephora approached her about stocking the Kora range. Before the products hit stores, she wanted to re-do the packaging which was a huge expense. ‘I didn’t know if it was a good idea but Evan said if you don’t do it you’ll never know. He told me sometimes you have to put all your eggs in the one basket and go for it. If you don’t take that risk and that step I don’t know where we’d be.”
Kora Organics isn’t just a fun hobby for Miranda, it’s a brand she truly believes in and works extremely hard to grow. When asked how she’s managed to scale the company so quickly she says she’s funded it all herself.
“Thank goodness my mum is an accountant and taught me the importance of saving money. Pretty much everything I made from modelling has gone to Kora and, even now, if I get asked to be on a job I’ll weigh up if that cash can go to helping me fund Kora.”
“I’m very proud I did it myself,” she adds.
Her most popular products include the Noni Glow Face Oil, Noni Radiant Eye Oil and the Turmeric Mask. “People will love the mask more when they use it how I use it,” adds Miranda saying they should slight scrub the mask to exfoliate then skin then leave it on for 5 to 15 minutes before scrubbing it off with a face washer.
“Sometimes your skin is a little red but it’s a blood sign – means the circulation is flowing.”
So what’s next for Miranda and Kora? “Even though we’ve been around since 2009 – I feel like we’re just beginning because the world of clean eating /beauty is just opening out. And the more consumers become aware of not just clean beauty but certified organic beauty it’s going to grow.”
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